Mary Wood joins Vivid as marketing director - ToyNews

Mary Wood joins Vivid as marketing director

Emma Weber to become international licensing director on her return from maternity leave in November.
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Vivid Imaginations has tweaked its marketing team, and will be joined by Mary Wood as marketing director in June.

Wood (pictured) takes on her new role from June 4th. She joins from HTI, where she has been marketing director since 2010.

In addition, Emma Weber will become Vivid's international licensing director following her return from maternity leave in November.

"Mary has a wealth of toy experience, having spent ten years with Mattel in sales and marketing positions, while she was also general manager and EVP of marketing for Zapf," said Neil Bandtock, UK MD for Vivid. "Mary has been instrumental in helping to drive product development and international sales, so is well suited for our rapidly growing international business and our increasing number of in-house development projects.

"We're also delighted that Emma is returning later in the year. Emma is a very talented and experienced member of the Vivid senior management team. Her extensive market knowledge and licensing experience are very important to our European and international growth plans."

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