Marvel eyes China

Marvel plans to enter the Chinese market.
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Toys, cartoon books, TV programmes and DVDs based on Marvel’s movies, are bound for China, says the firm’s president Simon Philips.

Marvel also plans to continue the story of Spider-man, with the character’s image, dressing and plot to cater for customers’ tastes, Philips said. Local businesses will be authorised to do the job, following similar success in India and Japan.

The firm has been in contact with several local animation makers, but is yet to reach any agreements.

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