MAPS dough still available despite Hasbro opposition

Despite opposition from Hasbro and a pending court case, MAPS can continue selling its Yummy Dough product.
Publish date:
Social count:
5_184_3556_Yummy Dough.jpg

Play Doh owner, Hasbro, has objected to MAPS' description of the product as "edible play dough" and sought an injunction against the firm and German Supplier 123 Nahrmittel.

A court consent order means that Yummy Dough can still be marketed and described as the “edible play dough” at the moment, but further hearings will take place before a final ruling is made in November.

A statement from Hasbro said: "Hasbro has taken action in the UK to prevent 123 Nahrmittel GmbH and MAPS Ltd (the 'Defendants') from infringing their Play-Doh brands. The Play-Doh brand has been on the market for over 50 years and has generated enormous goodwill.

"Hasbro issued an application for interim relief which ended in Hasbro and the Defendants agreeing the terms of a Court order. The Court order restricts what the Defendants can do until judgment (or further Order from the Court). Hasbro is confident of continued success but given that proceedings are ongoing, declines to make further comment pending judgment."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.