Magic Box Int's new property, Kobots, is to sponsor targeted content across Turner kids channels throughout February and March 2013.
The sponsored ad break bumpers will help to launch the new collectable, introducing different elements of the collection and gameplay.
The deal - developed in conjunction with Generation Media - will see Kobots sponsor Cartoon Network, CNToo and Boomerang simultaneously. Sponsorship idents will be visible all day during half-term week and during the after-school period for the three weeks following.
In total, the activity will achieve in excess of 1,300 TVRs and reach 45 per cent of four to nine year old boys.
"We are thrilled to be partnering with Turner on this campaign," said Ben Harper, UK director for Magic Box Int. "The sponsorship package is an ideal way for us to communicate directly with our target audience.
"The after-school segment will bring us some peak audiences and the campaign will add huge additional value to our already heavyweight TV advertising campaign. It really demonstrates our commitment to generating consumer awareness for Kobots."
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