MadeForMums names 2018 MadeForMums Toy Awards judging panel

And you may spot a familiar name or two...
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The UK parenting products and toy review site, MadeForMums has detailed its panel of expert judges for the 2018 MadeForMums Toy Awards.

The line-up includes three teen YouTube stars with over five million views, the star of the kids’ science show Brainiac Live, a CBeebies presenter, three celebrity mums, an influencer dad and experts from across the industry, including Toyologist, Let Toys Be Toys and ToyNews.

The teen YouTube stars are Amazing Arabella, JD the Kid and Channel 4’s 2017 Child Genius, Tray Sean Ben Salmi – the co-hosts of the Youtube channel, Team Trouble. They will be filming shortlisted toys as they judge.

Amazing Arabella and JD the Kid have a combined Instagram following of 259,000 followers.

Completing the line-up of expert judges will be CBeebies presenter Danny Sebastian, Andy Joyce the lead presenter of Brainiac Live and producer, director and writer of children’s theatre, Amy Williams MBE the former Skeleton racer and Olympic gold medallist for Team GB and Sonali Shah, the former BBC Children’s Newsround presenter.

They will be joined by Channel 4 presenter Laura Hamilton, CEO and founder of The Dad Network, Al Ferguson, Toyologist Peter Jenkinson, Start Licensing’s Ian Downes and ToyNews’ very own Robert Hutchins. The parent-led campaign Let Toys Be Toys will complete the line up.

With 29 categories, The MadeForMums Toy Awards celebrates the best in children’s toys from newborn to pre-teens and is recognised by national press and showcased in the Daily Mail in 2017 and 2016. The award winners get ‘hero’ coverage in toy articles that drive over £240,000 of toy sales in the run up to Christmas.

The MadeForMums toy Awards shortlist is also tested by a team of over 1000 child judges.

Toy manufacturers can enter their toys at



MadeForMums reveals its Toy Awards 2018 winners

Unsurprisingly, collectible toys featured strongly in the shortlisted entries this year – with ‘surprise’ toys that hatch (Rainbocorns) or emerge from foam-filled pods (Playfoam Pals Wild Friends) stealing much of the limelight.

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