Ludorum extends Chuggington licensing programme

Licensor adds Worlds Apart and extends deal with HTI for the pre-school property.
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Worlds Apart has signed the licence for pop-up play and ready beds, while Wesco is on board for gifts and watches for the property.

HTI has extended its agreement for Chuggington bikes, scooters, trikes, bike accessories and protective clothing beyond the UK and products will shortly be available in France, Germany, Austria, Switzerland, Italy, Iberia, Eastern Europe, The Middle East and Israel.

Other new licensees include Abbey Home Media (audio books), Ethos (personal care) and BBS (party stationery) throughout Continental Europe.

The news comes after Ludorum recently secured a worldwide agreement with Mega Brands to produce Chuggington construction toys under its Mega Bloks brand.

The Chuggington UK licensing programme commenced in spring 2010 with the roll-out of Learning Curve’s die-cast and interactive ranges and today’s announcement brings the number of licensees to 160. The TV series has now sold to over 175 countries around the world.

Julian Day, VP consumer products, Ludorum commented: “We are extremely pleased to welcome our new Chuggington licensees on-board. Our new partners are highly respected in their own fields and their products perfectly complement the existing Chuggington range.

"We look forward to working with them in expanding the Chuggington franchise.”

The second series of Chuggington recently debuted on CBeebies and more brand new episodes featuring new characters will air every weekday from November 29th.



Ludorum's Chuggington consumer products programme

Since launching on BBC2 last September, Ludorum?s Chuggington property has already built up a healthy fan base. Now, with a consumer products programme ready to roll out in earnest, the company is aiming to grow its existing success even further. Samantha Loveday reports...

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