Ludorum adds VTech to Chuggington drive

Firm appoints VTech as the global partner for electronic learning products for Chuggington.
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VTech will be launching its Chuggington Laptop in June, featuring trainees Wilson, Brewster and Koko, complete with real character voices from the Cbeebies show. Including a Wilson-shaped selector, ABC keyboard, numbers one to ten and a special Adventure mode with bonus animations, the laptop aims to teach language, numbers, logic, fun and games.

“We are delighted to be partnering with VTech,” said Julian Day, VP UK of consumer products at Ludorum.

“The Chuggington Laptop is a fantastic learning aid and is a wonderful addition to the toy range, which will begin rolling out in summer 2010.

"VTech has an enviable reputation for producing robust, educational toys which are fun and engaging and we look forward to working with them in developing the Chuggington electronic product range.”

Andrew Barrett, director of European product development at VTech, added: “This is an exciting opportunity to be involved with this new property, which has already achieved excellent television ratings.

"We think it will be a successful and popular addition to the VTech range and we look forward to working with Ludorum to build a sustainable range of products following the launch of the Chuggington Laptop.”

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