Loveday has a strong pedigree in the toy space, having been associate editor for several years. She was also launch editor of the hugely successful Licensing.biz, which she will continue to oversee.
Dungan steps down after seven years and 92 issues in charge of ToyNews. In that time it has established itself as the toy trade's highest circulation and most influential magazine and website.
Under Dungan's stewardship, ToyNews raised the bar for editorial and design, adding dedicated licensing and retail sections whilst establishing dominance of the online sector with daily emails, newsflashes, mobile content and new advertising opportunities.
Dungan takes over as editor of Intent stablemate Musical Instrument Professional (MI Pro) from April 1st.
MI Pro is a market-leading monthly and website, which also runs the MI Retail Conference & Expo in central London every June.
Loveday will take up the reins on ToyNews from the May issue and will be introducing herself to the trade at Toy Fair next week.