Loved by Parents Awards winners announced

The parenting title honours toys in seventeen categories; LeapFrog, Little Tikes and Strider ST-3 are the big winners.
Author:
Publish date:
Social count:
0
5_LovedByParents.jpg

The winners of the 2012 Loved By Parents Awards - the awards designed to highlight products which are genuinely loved by parents - have been revealed.

In the seventeen categories (a full list of winners is below) toy products picked up Gold, Silver and Bronze awards.

Each submission was tried and tested by a panel of parents. The emerging shortlist was then put to a public vote, where LBP received 44,000 votes.

Little Tikes won six awards, while LeapFrog picked up five. The height adjustable Strider ST-3 balance bike picked up three honours, including Gold award in the Best Toy Design category and highly commended awards in the Best Ride On and Best Outdoor Toy categories.

Melanie Thomas, director of Melrose Kids Ltd (the official UK distributor for Strider) said: “the best thing about winning the LBP awards is that it proves that both the experts and end users love the bike. We’ve always been confident that the ST-3 is the best balance bike on the market.”

Here are the winners in full:

Best Soft Toy

Natures Purest - Gold
Purflo Shleepy - Silver
Dents de Loup - Bronze

Best Activity Toy up to one years

Little Tikes Activity Garden - Gold

Best Activity Toy one to three years

Little Bird Told Me Catepillar Rocker - Gold
ELC Lights and Sounds Walker - Silver
Flair Jungle Junction Hippobus Playset - Bronze

Best Activity Toy three to six years

Happy Hopperz - Gold
Orchard Toys Jigsaw - Silver
Mike The Knight Glendragon Playset - Bronze

Best Activity Toy six years plus

Bananagrams - Gold
Fruitominoes - Silver
Zip-it - Bronze
Playplax - Bronze

Best Interactive Toy up to one years

Mamas and Papas Stargaze - Gold
Bibs & Stuff Alphabet Gym - Silver

Best Interactive Toy one to three years

ittle Tikes Cambridge Playhouse - Gold
Leapfrog Baby walker - Silver
ELC Lights and sound walker - Bronze

Best Interactive Toy three to six years

Happitaps Beary Happi - Gold

Best Interactive Toy six years plus

LeapPad - Gold
Skylanders Spyro's Adventure - Silver
Leapfrog Tag Solar System - Bronze

Best Stimulative Toy

Mamas and Papas Stargaze - Gold
Bibs & Stuff Alphabet Gym - Silver

Best Toy Design

Strider Bike - Gold
Little Tikes Pillow Racer - Silver
Happy Hopperz - Bronze

Best Ride On up to one years

Mamas and Papas Rocker Lotty - Gold
Little Bird Told Me Caterpillar Rocker - Silver

Best Ride On one to three years

Mini MicroScooter - Gold
Little Tikes Pillow Racer - Silver
Strider Balance Bike - Bronze

Best Ride On six years plus

Maxi MicroScooter - Gold
Razor Pro X - Silver
Razor Flashrider - Bronze

Best Outdoor Toys one to three years

Little Tikes Cambridge Playhouse - Gold
Strider Balance Bike - Silver
Little Tikes Pillow Racer - Bronze

Best Outdoor Toy three to six years

Happy Hopperz - Gold

Best Electronic Toy

Leap Pad - Gold
Leapfrog Solar System & World Maps - Silver

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.