Live action Barbie movie well into development from Sony Studios

Sony has partnered with Mattel to produce the first eve live action movie built around the iconic fashion doll.
Publish date:
Social count:

A live action Barbie movie is under development.

Mattel has partnered with Sony Pictures and Parkes & MacDonald to produce the first live action comedy build around the iconic fashion doll.

With a script from Sex and the City writer, Jenny Bicks well under way and the deal overseen by Sony Pictures’ chief, Amy Pascal, along with production president Hannah Minghella, reports suggest that production is set to begin this year.

Deadline reports that after long resisting movie overtures, Mattel finally invited a group of movie producers to pitch ideas.

While no details of the plot have been confirmed, a press release suggests that the winning movie pitch will see Barbie inhabit many of her iconic professions over her 50 year history.

“We have always thought that the Barbie story had great potential, but a universe of possibilities opened when Jenny [and Parkes & MacDonald] brought us their unexpected, clever and truly funny concept, said Minghella.

“It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character.”

Tim Kiplin, Mattel’s EVP of global brands, added: “Barbie has entertained children and inspired their imagination and creativity for more than 50 years.

“Now is the right time in Barbie’s celebrated history for her to star in a live action, contemporary comedy that brings her playful personality to life for generations of fans.”

While the new production marks the character’s first starring role in a feature film, this is the second screen collaboration between Mattel and Sony, with a Masters of the Universe movie also under development.



Barbie movie gets May 2017 release date

The release date has been announced following a reshuffle of the studio’s 2017 movie schedule for three of its upcoming features including the big screen adaptation of Stephen King’s The Dark Tower.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.