Little Tikes is challenging parents and kids to get triking in its latest campaign.
Following the company’s collaboration with Greg Rutherford in 2015, to encourage parents to get out and about with their children, this year Little Tikes is asking families to look at their adventures through the eyes of their kids as part of its Little Trikers campaign.
To launch the campaign, the company has invited five families to go on a stroller swap, and exchange their pushchair for a Trike.
The families also commissioned five videos of their children’s adventures, which helped to encourage more kids get active.
Now the firm is inviting the rest of the UK to get involved, by offering consumers the chance to win one of 20 Trikes via Little Tikes’ social media channels.
To be in with a chance of winning, followers need to share their family days out with Little Tikes by posting videos of photos to its Facebook page.
The competition runs until May 2nd, and the winners will be announced on May 3rd.
In addition, Little Tikes has also revamped its website, which will allow parents to see what the Little Trikes' adventures awaits them.