Lily's Driftwood Bay toys on the way from Golden Bear

Golden Bear will develop a line of plush toys based on the main characters from the show.
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Golden Bear has been named the new master toy licensee for Nick Jr’s kids’ show Lily’s Driftwood Bay.

The new line from the toy firm is set to feature a range of plush toys inspired by the leading characters from the show.

“Lily’s Driftwood Bay is a series that has captured the imagination of younger children since launching on air,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.