Licensing Awards nominees revealed

Character, Mookie, Halsall and MV Sports are all in for a chance of winning an accolade.
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The eagerly awaited finalists for the Licensing Awards have been announced. Over 4,500 products were entered and a wealth of nominations for the retail and property categories were submitted to arrive at a strong line-up of finalists.

The awards, now in their fourth year, are owned and organised by The Licensing Source Book, part of Max Publishing.

The award for the best licensed toy or games range will be battled for by the ubiquitous Ben 10, newcomer to the toy industry, HM Armed Forces, girls favourite Peppa Pig, TV show, The X Factor and The Dangerous Book for Boys.

This year, for the first time, Brand Licensing Europe is headline sponsor of the awards, while industry trade association, LIMA UK has reinforced its commitment as an official supporter of the awards and The Light Fund will be the charity beneficiary.

The winners of all the categories will be announced at a ceremony on Thursday 10th September 2009 at the Royal Lancaster Hotel, London. (Tickets are available from

Ian Hyder, publishing director of The Licensing Source Book Europe, commented: "Every aspect of the licensing industry has done itself proud with a fantastic level of response to entering and nominating. The finalists reflect the vibrancy of our industry.

“The countdown now begins for this year’s awards ceremony when the winners of all the Licensing Awards 2009 categories will be unveiled."

Jessica Blue, event director for Brand Licensing Europe, added: "I want to congratulate all the well-deserving finalists. The quality at this year’s Licensing Awards proves once again what a dynamic and exciting industry this is, and it is extremely encouraging to note that the majority of the properties and retailers shortlisted are represented at Brand Licensing Europe.

“As the industry’s leading trade show, Brand Licensing Europe is delighted to be the 2009 headline sponsor of this prestigious awards event and we look forward to celebrating with the winners."

Finalists in the toys and children’s categories are as follows:

Best Licensed Toy Or Games Range

  • Ben 10 Wheeled Toys Range from MV Sports & Leisure
  • H.M. Armed Forces from Character Options
  • Peppa Pig Toy Range from Mookie
  • The Dangerous Book For Boys PBFA Range for M&S
  • The X Factor Musical Instruments and Board Game from Halsall International

Best Licensed Dress-Up and/or Party Range

  • Danger Mouse Dress-Up from Smiffys
  • Disney Supreme Princesses Dress-Up from Christy Group
  • Mr Men and Little Miss Dress-Up from VMC Accessories
  • Mr Potato Head Dress-Up from Rubies Masquerade
  • Thomas Tabard Dress-Up from VMC Accessories

Best Pre-School Licensed Property

  • Dora The Explorer
  • In The Night Garden
  • Mr Men and Little Miss
  • Peppa Pig
  • Thomas & Friends

Best Schoolers/Tween or Teen Licensed Property

  • Ben 10
  • Hello Kitty
  • High School Musical
  • SpongeBob SquarePants
  • Star Wars: The Clone Wars

To read the full list of finalists on our sister site,, simply click here.


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