Licence deal boosts Hasbro brand

Firm signs first TV agreement in its push into the entertainment industry.
Publish date:
Social count:

Debmar-Mercury has been awarded the worldwide TV distribution rights to Hasbro’s Trivial Pursuit brand.

The partnership will deliver a half-hour game show Trivial Pursuit: America Plays to stations for Autumn 2008. Format rights will also be available to international territories.

Hasbro Games group executive Phil Jackson said: " 'Trivial Pursuit: America Plays' is a great example of extending a Hasbro brand into a new arena, where we will be able to reach new audiences in addition to build upon our existing fan base." said.

Mort Marcus, co-president of Debmar-Mercury said the firm is co-financing the show with Hasbro and have formulated plans for local and national marketing campaigns.

"One of the things about Trivial Pursuit is that we felt the name of the game brought such high awareness that tune-in would be high, and tied together with the national and local marketing pushes, the show will bring viewers," he said.

The show is being offered on a cash-plus-barter basis, with Debmar-Mercury targeting early fringe and access slots. A host has not yet been named.

The game show will rely heavily on user-generated content where viewers submit questions via video uploads to participating station websites. It will be produced by wheeler-Sussman Productions.

Mark Itkin from WMA brokered the deal. 


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.