Lego unveils Minifigures iPhone app

New app is part of dedicated marketing campaign to support Minifigures launch in 2011.
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Available to download free from iTunes, the app enables users to play a game based around both new and existing characters.

The concept involves matching all three pieces of a Lego Minifigure (head, torso and legs) with the ultimate goal being to construct and collect characters, with further Minifigure Series to be added in application updates.

Version one of the app features 32 unique Minifigures with access to bios for each one. 3D Graphics bring the Minifigures to life, while the app also features intuitive control - slide to scroll the Minifigure heads, bodies and legs.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.