Lego searches for TV star

Lego and Nickelodeon are running a promotion to find a star for the next Lego City TV ad.
Publish date:
Social count:

The two winners will be digitally shrunk down to Lego scale in the advert to wander around Lego City.

Lego and Nickelodeon offered children the chance to submit their entries and five finalists have now been selected from auditions held at the Nickelodeon studios in London earlier this month.

From 4th September for two weeks, Nickelodeon viewers will get to vote on the dedicated website at to decide which of the five finalists will get to become the stars of the new commercial. Audition tapes and details for the five finalists will be posted online to help viewers make up their minds.

"It’ll be a dream come true for another two lucky youngsters out there.” said Carina Lysgaard, Lego brand manager. "They’ll appear in an advert which will air on the Nickelodeon channels from 20th October 2008. The City brand is all about realism and role-play and what better way to communicate it than giving children this great opportunity to literally get right in it – it doesn’t get more real than that!"

New this year is the Lego City Coast Guard range, complete with iconic everyday vehicles and scenes.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.