Lego predicts bumper Christmas

Lego expects its Christmas sales to be stronger than last year.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The firm says its branded lines such as Mars, Lego City and Star Wars are driving its growth.

Mads Nipper, marketing and product development head said the lines have all seen double-digit growth.

"Our hope and ambition is that we might end as high as five per cent above last year, which was a very good year, but it's still uncertain, given that the majority of the Christmas sales are still ahead of us."

He also said he doesn’t think there will be a repeat of last year where entire lines were in short supply from unexpected high demand and the shift of production from Western European plants to low-cost countries and Flextronics.

"It's much better than last year. Last year, even more so than this year, we were taken by surprise by just how strong demand for Lego's products were.

There won't be a lot, if any, disappointed children this Christmas, this year. There might be a store here or there where the products are hard to find but there's no product where the market is completely empty," he said. 

Related

2 Frozen.png

Can you predict the next hit licence?

The full potential of Frozen and Minions have passed toy retailers by in recent years. Whether it’s brand owners underestimating their property or retailers having a lack of faith in product lines, Billy Langsworthy asks if it’s ever actually possible to predict the next blockbuster licence.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.