Lego names Ninjago Brand Ambassadors

The Cassar Academy of Choi Kwang Do has been crowned Masters of Spinjitzu following UK-wide tour.
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Lego launched the tour to find brand ambassadors in conjunction with martial arts schools across the UK as part of a campaign to support the launch of the new Ninjago range.

Following a launch event at Legoland Windsor, Ninjago teamed up with Beano magazine to invite martial arts schools to create and record a two-minute routine. The routines were then uploaded to the Beano website where readers voted.

The Cassar Academy received a prize package which included team outings to Chessington and Thorpe Park, certificates, goody bags and Ninjago products.

Sally-Anne Weekes, brand manager for Lego Ninjago, commented: "This was a really successful tie-up for Lego Ninjago and Beano magazine. It was great to see so many keen martial arts students and give them the opportunity to showcase their talent.

"The Casaar Academy was a worthy winner of our special Masters of Spinjitzu title. Their routine demonstrated a real commitment to the martial arts and to creativity in creating their own material."

Vince Casaar, academy director of The Casaar Academy said: "We’ve loved working with Lego to help launch Lego Ninjago, it’s been a great opportunity for us and we’ve thoroughly enjoyed being part of the Spinjitzu Challenge.”




January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.

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