Lego launches 3D Toy Story ads at VUE Cinemas

First 3D campaign for Toy Story minifigures range as part of Kids AM sponsorship.
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The brand new creative animates the exclusive Lego Toy Story minifigures in 3D – celebrating the Lego versions of classic Toy Story characters including Jessie, Bullseye and, of course, Woody and Buzz.

The ad will run in Pearl and Dean cinemas with Toy Story 3, tying the launch of the toys with the release of the movie.

The campaign was the brainchild of Fiona Wright, senior director of Lego UK, with the support of Carat Sponsorship’s Rob Honeywood and Pearl and Dean’s Joe Copeman.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.