LEGO Friends to head out on tour

Summer tour will introduce the new Pop Stars range.
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To celebrate the launch of the new LEGO Friends Pop Stars lines, LEGO is taking the brand on tour this summer.

Replicating the Tour Bus sku, the interactive experience will invite customers to jump on board and step into the world of LEGO Friends.

Not only will they be able to get hands on with the latest sets and get to know the newest character in Heartlake City - pop starlet Livi - but there will be a whole bus packed full of fun activities that bring the pop star dream to life.

The tour, which will visit key retailers including Argos, Smyths and Toys R Us, kicks off on Saturday, June 6th at the Argos store in Fosse Shopping Park, Leicester.

It will conclude at LEGOLAND Windsor from September 3rd to 6th.

On arrival, fans can pose for photos outside the bus to experience a pop star paparazzi moment, before meeting their host and getting on board where they will be treated to face, hand or arm glitter tattoos and chances to build and create with the new Pop Stars themed sets.

As well as the Tour Bus, the new range features a Recording Studio and luxe Limo, a Show Stage and a diva ready Dressing Room.

"We're extremely excited about the launch of the new LEGO Friends Pop Stars range and are confident it's going to be a big hit with fans," said Vanisha Kavia, brand manager for LEGO Friends. "The tour bus will enable consumers to get hands on and build with the new sets whilst immersing themselves in the world of LEGO Friends and learning all about the newest character in Heartlake City, Livi."


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