LEGO Duplo launches 10 new sets for 2014

Each new set features a range of multi-functional bricks and various elements, each aimed at encouraging both boys and girls aged 18 months to five years with creativity and imagination.
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LEGO Duplo is launching ten new building sets in the first half of 2014.

Each new set features a range of multi-functional bricks and various elements, each aimed at encouraging both boys and girls aged 18 months to five years with creativity and imagination.

Following its successful Creative Cakes range, Duplo is launching the new Creative Ice Cream (12.99), Creative Picnic (£19.99) and Creative Animals (£12.99).

These new sets will allow pre-schoolers to create a selection of snacks, burgers and ice creams, while the Creative Animals set will allow them to build giraffes, rabbits, dogs and even worms.

This month sees the launch of three new brick box sets, the All in One Gift Set (£14.99), All in One Box of Fun (£24.99) and All in ONe Pink Box of Fun (£24.99).

With an assortment of bricks, the sets aim to provide youngsters with an introduction to the construction toy brand.

Focusing on role-play, My First Police Set (£19.99), My First Shop (£19.99) and Farm tractor (£16.99) each feature detailed functionality for added play value.

Finally, the new collection is completed with a new addition to LEGO Duplo's Disney Princess line, Sleeping Beauty's Fairy Tale (£29.99).

The model includes a castle tower surrounded by rose bushes and Merryweather's forest cottage, allowing fans to engage with both the Disney brand and the Duplo construction play.

Genelle Holton, LEGO Duplo brand manager, said: "For LEGO Duplo, the focus for 2014 continues to be recruitment.

"We have worked hard over the past couple of years to ensure our products offer mums real multi-functionality and value for money, while fulfilling both her rational and emotional needs.

"The new lines provide a complementary extension to our existing range, offering quality special elements, characters and building bricks, for imaginative play and building.

"As well as bricks boxes which are perfect collection builders, our new ‘Creative’ series based upon the popular Creative Cakes offers endless building possibilities and role-play opportunities.

"My First Police and My First Shop are great story builders and little girls will love our new classic Disney Princess sku, Sleeping Beauty’s Fairy Tale.”

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