The game, Lego Star Wars: The Quest for R2-D2, based on the Lucas Arts' Clone Wars Chronicles, is a free-to-play episodic title on Lego’s Star Wars microsite.
The game challenges players to be creative while they learn about the new Lego models and the Star Wars Universe and characters.
Sten Lysdahl, internet content manager at the Lego Group commented: “Even though it is not a video game, expectations are still very high.
"Online advergames are an important part of our online strategy and we are very pleased with the work done by our continuous partner, Three Melons, in this project. To be honest the result is amazing and we are certain that the kids and fans will feel the same.”
Pablo Mayer, game producer at Three Melons added: “We are thrilled to have the chance to work with such a rich IP as Star Wars, which we are all fans of.
“And the opportunity came with perfect timing, because we now possess all the capabilities needed to create the game we had always dreamed of.”
The full game will consist of fifteen levels to be released throughout the year, which will include special features. The first teaser is online now and ready to be played.