Lego City Space programme launched

Lego kicks-off a building competition at the National Space Centre in Leicester.
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Lego has invited kids to the National Space Centre to take on a building challenge. 

Whoever can build the best 'futuristic base' will see their creation appear on the front cover of National Geographic Kids Magazine, along with ten other winners. All competition winners will recieve a package of Lego City products including the Space Centre, Shuttle, Satellite Launch Pad and Moon Buggy.

Running until September 4th, the event is a 'key element' of the Lego City Space campaign, which is targeted at both children and parents. 

Other activity includes viral streaming, a Daybreak competition, parent blogger outreach and a dedicated media relations programme and a partnership with NASA.

Laura di Bonaventura, senior branad manager on Lego City said: "The main objective of this activity is to generate further awareness of the City Space range by creating an impactful experience. We devised a summer long building event and delivered half a ton of bricks and special Space themed elements directly from Denmark specifically for the competition. 

"The National Space Centre is the perfect place where children and their families can have fun in the most relevant Space themed environment."

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