LEGO celebrates record year with 13 new LEGO Batman products

New products are hitting shelves to tie-in with the release of LEGO Batman movie
Author:
Publish date:
Screen Shot 2017-01-03 at 11.15.40.png

LEGO has begun to roll out its new LEGO Batman line after the firm announced it expects 2016 to beat 2015's record sales.

The firm cited the release of Rogue One and the opening of its flagship store in Leicester Square as sales boosters in 2016.

"We think we’re on track for another record year," Glenn Able, vice president, direct to consumer EMEA, told The Independent, "We’ve had double-digit growth for the past 12 years and we’re really pleased with the results of the company.”

The first wave of LEGO playsets and vehicles based on the upcoming film have begun to hit shelves, alongside a range of collectible mini figures. The series of 13 playsets are based on well-known Batman villains including The Joker, The Penguin, Scare Crow, Mr. Freeze and more. The larger sets include models based on the Batcave and Arkham Asylum the latter of which boasts an impressive 12 minifigures.

Image placeholder title

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.