Lego becomes top 10 Superbrand

Lego is the most powerful toy brand according to the latest Superbrands survey.
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The construction brand was placed at number eight in the latest Superbrands Top 500, its first appearance in the top ten, with Microsoft at number one. The Mattel-owned Fisher-Price was at number 24 and Hasbro's Monopoly at 44.

The 12th annual survey revealed the winners and losers during the economic downturn.

A list of about 1,400 brands was considered by a panel of experts, with more than 2,000 UK consumers taking part in a vote.

At number two was Rolex, while Google slipped two places to third.

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