LeapReader 'one of top 30 educational toys of 2013' say teachers

Firm is now turning its attention to promoting ways the LeapReader can support and reinforce literacy techniques in the home.
Publish date:
Social count:

LeapFrog’s popular learn to read and write system, LeapReader has been listed in the Top 30 Educational Toys of 2013.

Following the result – as voted for by primary school teachers across the UK – the firm is turning its attention to promoting ways the LeapReader can support and reinforce literacy techniques in the home.

LeapFrog’s new Ask a Teacher campaign sees the firm ask teachers across the UK for their opinions on the LeapReader, highlighting it as a favourite among the education experts.

The firm has now already begun creating a series of short video testimonials for parents to view, collecting further feedback from teachers throughout the year.

Laura Albrecht, a London teacher involved in the campaign, praised the LeapReader for its engagement with children.

“The three learning apsects of LeapReader lets children go at their own pace. They can listen to how to form a letter, they can see a visual and they can also get tactile experience of doing it themselves,” she said.

Chris Spalding, managing director and senior vice president or EMEA and Australasia, added: “We were always confident that the innovation behind LeapReader would make it a popular device with children and parents alike, and sales in 2013 more than lived up to expectations.

“We are delighted with the results so far and look forward to further building on its success this year by highlighting the academic praise and feedback we have received for it by professionals.

“Our specialist in-house learning team ensures the entire LeapFrog range supports the school curriculum and delivers our signature combination of education and entertainment.

“Our new ‘Ask a Teacher’ video campaign will highlight LeapReader as a key, teacher-approved player within this extensive range, and we will continue to work with a wide network of teachers across the UK to highlight it’s unquestionable educational value and the supportive learning role it can play in the home.” 



SECTOR GUIDE: Science and Education

Toys that make learning fun are a penchant of parents and teachers, and kids have access to more than your standard chemistry kit nowadays. ToyNews rounds up the newest science and education toys.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.