LeapFrog’s popular learn to read and write system, LeapReader has been listed in the Top 30 Educational Toys of 2013.
Following the result – as voted for by primary school teachers across the UK – the firm is turning its attention to promoting ways the LeapReader can support and reinforce literacy techniques in the home.
LeapFrog’s new Ask a Teacher campaign sees the firm ask teachers across the UK for their opinions on the LeapReader, highlighting it as a favourite among the education experts.
The firm has now already begun creating a series of short video testimonials for parents to view, collecting further feedback from teachers throughout the year.
Laura Albrecht, a London teacher involved in the campaign, praised the LeapReader for its engagement with children.
“The three learning apsects of LeapReader lets children go at their own pace. They can listen to how to form a letter, they can see a visual and they can also get tactile experience of doing it themselves,” she said.
Chris Spalding, managing director and senior vice president or EMEA and Australasia, added: “We were always confident that the innovation behind LeapReader would make it a popular device with children and parents alike, and sales in 2013 more than lived up to expectations.
“We are delighted with the results so far and look forward to further building on its success this year by highlighting the academic praise and feedback we have received for it by professionals.
“Our specialist in-house learning team ensures the entire LeapFrog range supports the school curriculum and delivers our signature combination of education and entertainment.
“Our new ‘Ask a Teacher’ video campaign will highlight LeapReader as a key, teacher-approved player within this extensive range, and we will continue to work with a wide network of teachers across the UK to highlight it’s unquestionable educational value and the supportive learning role it can play in the home.”