The LeapPad Explorer is being offered on eBay and Amazon for double and in some cases triple the RRP.
eBay’s highest ‘Buy It Now’ price stands at a £175 while on the Amazon sellers market, the toy is available for a minimum of £127.99 and a maximum of £169.99. Some unscrupulous traders are even buying Argos reservation numbers to sell on eBay.
Since the kids tablet was named in the TRA’s Dream Dozen it has been a sell-out success and has usurped Lego’s Minifigures to become September’s most valuable product, according to the NPD Group.
Even retailers have been altering prices of the LeapPad, as well VTech’s InnoTab, to take advantage of the short supply.
Adam Christopher from toy price comparison website kidstoptoys.co.uk, said: "Most retailers have been sticking to the RRP for the LeapPad and InnoTab now, with the exception of Amazon and Tesco. Tesco has been selling the InnoTab for £63.99, which has been one of the cheapest prices.
“It’s on sites like eBay, the Amazon sellers market and the Play.com sellers market where we have seen prices topping £150. I guess it happens every year with certain toys.”
Some retailers have been limiting customers to one purchase to combat the listings on eBay and Amazon.
Robert Dekker, senior marketing director EMEA and Australasia at LeapFrog told ToyNews that the company would be replenishing supplies at various points to be divided equally between retailers. He said: “Ultimately, everybody should be able to get hold of a LeapPad, perhaps just not in time for Christmas.”
He added: “We administer the RRP to all retailers, however, the prices chosen by individual stockists are beyond our control.”
Dekker advised parents to call ahead to check when stock would be arriving.