LeapFrog has bolstered its UK marketing team - with Martin Lefranc joining the firm as acting CRM and online marketing manager EMEA.
Lefranc is covering for Victoria Storey while she is on maternity leave.
He brings with him a wealth of digital experience from a wide range of sectors including the pharmaceutical, fine wine and banking industries.
At LeapFrog, Lefranc will be responsible for driving the firm's social media initiatives and managing all CRM activity across the UK, EMEA and Australasia.
"We are pleased to welcome Martin to the team and believe he will make a great addition to the marketing division," said Samantha Harris, UK & EMEA head of marketing communications at LeapFrog. "He will play a key role going forwards as we introduce a number of exciting new developments to the LeapFrog digital portfolio."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.