LeapFrog has unveiled the first children’s wearable activity tracker designed to encourage physical activity and learning.
Titled LeapBand, the activity tracker aims to get kids moving with 50 different activities and challenges, while nurturing their own virtual pet.
The LeapBand activity tracker will retail for around £29.99 and is aimed at children aged four to seven.
The more active a child is, the more points they earn with their virtual pet. These points can then be used to unlock additional games, challenges, levels of play and virtual rewards for their pet.
The LeapBand feautures an in built accelerometer, high resolution colour screen, water resistant design and eight different customizable pets from LeapFrog’s Pet Pals franchise.
“We understand that helping a child reach their full potential not only includes helping them learn numbers and letters, but encouraging them to establish healthy haits and get exercise they need every day through play,” said Dr. Jody Sherman LeVos, director of LeapFrog’s Learning Team.
“LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles.”
Children can play 10 pre-loaded active games and challenges with access to 40 additional free challenges.
As they move and earn points, kids can unlock each of the additional eight pets as well as earn virtual toys for each of them as they engage with games such as Pet Boogie, Pet Chef and Pet Salon.
Available activities will include Walk like a crab, Spin like a helicopter and Pop like popcorn.
Furthermore, LeapBand also comes with a downloadable companion app called Petathlon, allowing players to compete as their virtual pet in six mini games such as archery, surfing and bobsledding.
The LeapBand will be available in green, pink, blue and orange and will be available to retailers from August this year.