With Explorer software sales tripling over the year to date, LeapFrog UK MD Chris Spalding has told ToyNews that he wants to boost the offering even further in 2012.
The electronic learning specialist is set to announce its next big hardware launch shortly and wants a big software range to match.
Speaking about the forthcoming product, Spalding said: “My aspirations are that it will make last year look like an average one – and last year LeapFrog was up 50 per cent over the year before.”
The claim comes after LeapFrog revealed 285 per cent growth in YTD sales of its Explorer software.
Spalding continued: “Our software sales have gone up considerably. Part of that is because of the gameplay our tablets and new gaming systems allow for. In the UK App Centre we’ve got 100 plus titles now, and by this Christmas we’ll have over 200.”
LeapFrog’s App Centre aims to provide its customers with an easy-to-use, curated experience focused on quality.
“We could have easily had 400 or 500 plus products in the app store, but we’re very picky,” said Spalding. “We are limiting the amount of apps to make sure we maintain our brand ethics with the quality of products.”
LeapFrog will continue to add premium licences to its portfolio this year, with recent additions including Sesame Street and Chuggington.
By growing the online shop the company is able to offer its customers a broader range thanks to the faster turnaround associated with digital products.
“Because we have the App Centre it’s much easier than the old ways of having to get a licence, get it produced, packaged, boxed and put on a boat for six weeks.”
Spalding added that the company had been “pleasantly surprised” by the amount of time children were spending on both the LeapPad and Explorer systems. “The upside of that is that they are buying more software,” he said.
Software can be purchased digitally via credit or debit card, or by purchasing an App Centre download card in-store.
Spalding said a major upside to the App Card is that it lets children chose the software they want.
And although he remained tight-lipped on the forthcoming product launch, he did reveal that the current software catalogue would be compatible.
LeapFrog: 01895 202840