LeapFrog has partnered with vlogging group Channel Mum to launch a series of videos to help families prepare for their first steps towards school.
Developed to offer guidance and advice on helping kids on their first days at school, the LeapFrog commissioned series has launched with the first episode online now.
Channel Mum vloggers Natasha, Jess, Anna and Katy lead the series designed to accommodate the 83 per cent of parents who admit to searching online to discover parental tips.
Sally Walker, VP marketing international at LeapFrog, said: “There is a plethora of parenting information out thee which can be incredibly overwhelming. That’s why we are so delighted to have teamed up with Channel Mum so that we can condense some of that information and help make life a little easier for them, and help with things they may or may not have had the opportunity to consider yet.”
Channel Mum founder, Siobhan Freegard, added: “There’s nothing better than advice from other mums who have been there and done it, and our mummy vloggers will help you and your child every step of the way.
“We are delighted to be partnering with LeapFrog on this important project and hope mum enjoys getting to know our vloggers while finding out all they need to know in a fun and accessible way.
“While you’re holding your little one’s hand as they step inside the school gate for the first time, Channel Mum and LeapFrog will be holding yours.”