To promote the new Leapster Explorer, Teletext Holidays is offering LeapFrog customers the opportunity to win a family explorer holiday.
The promotion will kick off with a Teletext Holidays newsletter to its database of 500,000 customers and exposure on www.teletextholidays.co.uk.
During the promotional period, there will be point of sale exposure and activity through in-store demonstrators in Toys R Us stores nationwide.
In addition, the competition will be promoted online on the Toys R Us website and in emails to its database of 250,000.
Mark Bloxham, marketing director for Teletext Holidays, said: “Families are an important market for us so the partnership with LeapFrog is a perfect fit as it will give us national exposure to parents with young children.”
TouchDown the Brand-Dating Agency organised the deal.
Claire Cattanach at LeapFrog added: “We were delighted to be approached by TouchDown, The Brand Agency. It’s proposal with Teletext Holidays considered both the match of our target audience as well as our strategic goals.
"We are excited to be able to offer our customers a high value holiday prize whilst increasing our brand exposure”.