Leapfrog teams up with Teletext Holidays

Firms link up to launch a campaign to promote the Leapster Explorer.
Publish date:
Social count:
5_Leapster explorer 300.jpg

To promote the new Leapster Explorer, Teletext Holidays is offering LeapFrog customers the opportunity to win a family explorer holiday.

The promotion will kick off with a Teletext Holidays newsletter to its database of 500,000 customers and exposure on www.teletextholidays.co.uk.

During the promotional period, there will be point of sale exposure and activity through in-store demonstrators in Toys R Us stores nationwide.

In addition, the competition will be promoted online on the Toys R Us website and in emails to its database of 250,000.

Mark Bloxham, marketing director for Teletext Holidays, said: “Families are an important market for us so the partnership with LeapFrog is a perfect fit as it will give us national exposure to parents with young children.”

TouchDown the Brand-Dating Agency organised the deal.

Claire Cattanach at LeapFrog added: “We were delighted to be approached by TouchDown, The Brand Agency. It’s proposal with Teletext Holidays considered both the match of our target audience as well as our strategic goals.

"We are excited to be able to offer our customers a high value holiday prize whilst increasing our brand exposure”.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.