Jigna Pajwani joins Leapfrog as a business analyst from Sony Pictures Europe where she held the title of European retail operations analyst.
Pajwani's new role is focused on driving the business forward and will be reporting in to the sales director. Despite being her first role in the toy industry, Pajwani brings extensive business knowledge and experience having worked for a number of large corporations including Habitat.
The second new addition to the team is Alison Coates (pictured) who joins Leapfrog as national account manager.
Coates joins with several years experience in the toy industry including six years at Vivid where she held a number of positions in sales and marketing including senior brand manager for Bratz and national account manager for MGA and Vivid toy divisions.
Coates' most recent role was for housewares company DNC as national account manager in the children’s licensed products division.
Coates commented: "I am very excited to be joining LeapFrog at an exciting time of product innovation for the company. The teams are dedicated and hard working yet retain a great sense of humour."