LeapFrog sales continue to grow despite VTech takeover investigation

The provisional findings from the CMA’s on-going investigation are due later this month, but regardless, LeapFrog has told ToyNews that it’s ‘business as usual’ in the run up to Christmas following a strong 2016 to date.
Publish date:
Social count:
0 leapfrog.jpg

Despite an on-going investigation by the CMA over this year’s acquisition by VTech, LeapFrog has seen sales continue to gather momentum.

The company insists that it has remained unscathed by the fall-out of the takeover that came to light at the beginning of the year, claiming that despite the uncertainty, it has been ‘business as usual.’

LeapFrog has enjoyed a strong 12 months in which it has launched a number of new products including the already successful LeapStart, while sales for the year only continue to gather pace.

“As you know we have been acquired by VTech and the acquisition is currently under investigation by the CMA, however we have always known that this would be a strong year for LeapFrog and it’s business as usual,” said Sally Walker, managing director of LeapFrog UK.

“We have enjoyed bringing a lot of new products to market this year and as expected, we are seeing our own 2016 sales performance gather momentum with each month.

“We are really excited about the level of business we will achieve in the final months of this calendar year.”

Of the products launched by LeapFrog over the past year, the firm has billed LeapStart as its jewel in the crown, citing an astounding first few months since launch in a ‘dynamic and exciting children’s electronics market.’

“Our new Count Along Till is proving a showstopper and it’s about to feature in a TV campaign along with Picnic Basket,” continued Walker.

“Likewise Scout and Violet continue to be great ambassadors for our early development toys and again have featured in their very own TV campaign this autumn.”

The firm has now outlined a plan of action for its portfolio of electronic learning toys in the run up to the key Christmas period that will include seven weeks of TV with over 1,600 TVRs and ‘almost a million digital impressions to come.’

“As for 2017, you will have to wait and see,” teased Walker. 

“All we can say is we are even more excited about the fantastic new line up of toys that we will be introducing,” she concluded.


VTech acquires LeapFrog for $72m

"The acquisition will allow us to offer the broadest portfolio of products that enhance the education and development of children,” said Allan Wong, VTech’s chief executive officer.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.