Leapfrog reveals LeapPad

Firm unveils its long-awaited learning tablet device for children.
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LeapPad is a personalised learning tablet designed for children aged four and over. The device is now available for pre-sale at £79.99 and combines the latest technology with an enhanced educational curriculum.

Robert Dekker, senior marketing director, LeapFrog EMEA and Australasia, commented: “We wanted LeapPad to offer kids the ability to create their own personalised experiences and have fun while learning at their own pace.

"LeapPad’s apps inspire kids to explore their inner creativity. Whether doodling on photos taken with the built-in camera, customising their artwork in the Story Studio, or bringing their favourite characters to life with the Animation Studio, there is truly something for every child."

Key features of the product include Leapfrog's largest-ever learning library at launch. The LeapPad will be available with 100+ learning games, book apps, videos and more. The device is also fully compatible with the existing Leapster Explorer library.

Education is key in the LeapPad activities and kids can learn spelling, maths, creativity, science, music, world languages and more. Kids can also perfect their writing with the child-sized stylus and step-by-step guidance. LeapPad even remembers a child’s progress to keep the content challenging and engaging, while allowing children to learn at their own pace.

The LeapPad book apps offer a new way to learn to read. The interactive cinematic book experiences are designed to guide children through the story. Kids can touch the words to hear them spoken and use a visual dictionary to help build phonics, comprehension and vocabulary skills. With the microphone, users can record their own narration.

The tablet device comes with a complete suite of creativity tools including a built-in camera, video recorder, microphone, art and photo studios. Kids can stretch, stamp or draw on pictures and the new Animation Studio also teaches children how to animate Disney characters

The new Story Studio app allows kids to create over 27,000 story combinations featuring them and their family, which can be shared via email or Facebook.

The five-inch colour touch screen has 480x272 resolution and motion-based play with a sensor, creating an interactive experience with HD-like graphics.

Sleek and thin in its design, the LeapPad Explorer can also withstand rough play and is designed for little hands. It features 2GB of memory.


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Anatomy of a blockbuster toy: LeapPad

For the last two years, LeapPad has been the number one tablet in the UK market year to date, says LeapFrog. Here, the firm tells Samantha Loveday about its plans for the latest incarnation, the Ultra, why sales are still growing and how the brand has continually captured the attention of kids, and their parents



This summer, LeapFrog is launching its latest electronic learning platform ? LeapPad Explorer, a multifunctional learning tablet device for children ages four and up. A sort of my first iPad, except you?re probably not allowed to call it that?

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