LeapFrog has confirmed that its new reading and writing aid LeapReader will launch in the UK on Monday, July 15th.
The pen-like electronic learning device, aimed at children aged four to eight years old, will retail at £39.99.
The LeapReader will provide children with interactive guidance through its Learning to Read,Learning to Write and Learning Through Listening programme, helping to build confidence in the early stages of a child's education.
The device will feature a 'read aloud' function and LeapReader compatible interactive paper. Children will also be encouraged to write on their own with stroke by stroke audio guidance.
Furthermore, the LeapReader range will feature over 100 'learning experiences' including books, audio books, flash cards, maps, learn to write sets, music albums and trivia challenges.
Similar to other LeapFrog products, the new device will also hold popular children's licences from Disney including Toy Story 3, Cars 2, Brave and an exclusive 3D Monsters University book.
The summer launch will be supported with a heavyweight marketing campaign involving UK schools, education experts, online, TV and a blogger outreach programme.
A LeapReader Back to School promotion targeting both parents and teachers will also launch in September, continuing through to Christmas.
Chris Spalding, senior vice president and managing director of LeapFrog EMEA, said: "This promises to be one of the biggest launches of the year, and it’s perfectly timed too, as we know there is a real demand out there from parents keen to help their children improve their reading and writing ability.
"LeapFrog was originally born out of a desire by a father to find a better way of teaching his son to read, and 18 years on, we are still innovating in this category with the launch of LeapReader.
"Every child needs to learn to read and write, and LeapReader has been designed to support parents on this journey and make the process a fun and engaging one for children. We are delighted to be building on our category of business for retailers with this breakthrough learning experience.”
For more information, visit www.leapfrog.com/LeapReader.