LeapFrog responds to OFT in-app purchasing report

Firm's own survey found one in ten UK families have seen child accidentally rack up bills.
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Following on from the Office of Fair Trading's report on in-app purchasing, a survey carried out by LeapFrog has found that one in ten UK families have seen their child accidentally rack up bills while they play with an adult smart phone or tablet.

The survery discovered that 60 per cent of respondents now give their children their adult devices to play with at home. A further 13 per cent provie them with required passwords to log in themselves.

Almost half (43 per cent) of respondents said they recognise the educational value of technology in children's lives, but more than a quarter of those parents (26 per cent) admit they do not always have the time to supervise their child when using the technology and will not always be in the same room as they play with devices.

"Whilst the OFT report examines in-app purchasing in detail, in reality it also places a spotlight on the wider issue of child-safe technology as a whole," said Chris Spalding, SVP and MD EMEA/Australasia, LeapFrog UK. "As smart phones and adult tablets become more prevalent in households with children, it is not just about incurring costs accidentally, but also about children potentially experiencing inappropriate content via the internet.

"We value the learning experiences that technology brings and with our range of dedicated kids' learning tablets we offer parents the best tablet experiences with more than 500 engaging and entertaining experiences, all of which have been approved by our learning experts.

"This gives parents peace of mind as they let their children independently discover, play and explore valuable web content."

The LeapFrog survey also found that one in ten parents have purchased a child specific learning tablet.

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