Leapfrog reports big UK growth - ToyNews

Leapfrog reports big UK growth

Revenues increased by more than 50 per cent in the first six months of 2011.
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Despite tumbling share prices on the US stock exchange, Leapfrog's UK business is thriving.

In the first six months of 2011, Leapfrog have reported a UK sales growth of 53 per cent, while unit sales have improved 63 per cent.

Chris Spalding, managing director and SVP for Leapfrog EMEA and ASIA, said: "It really has been an outstanding first half of 2011 for LeapFrog, with our results massively outperforming the market."

Leapfrog attributed the performance to its Leapster and Scout products. These ranges grew 75 per cent and 69 per cent respectively in the six months to June 2011.

Spalding added: "We expect the trend to continue as parents increasingly look for products that educate and entertain their children.

"We are confident that our continued focus on market-leading innovation, including the August launch of LeapPad Explorer, the first tablet device designed for children, will deliver further sales and revenue growth in the second half of the year."

June marks the electronic learning company’s 18th consecutive month of sales growth.

Leapfrog has also built an online community of 400,000 people through its website and Learning Path facility, which enables parents to monitor their children’s progress.

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