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Leapfrog re-energised by Tag - ToyNews

Leapfrog re-energised by Tag

Launch of new Tag system to begin new era for interactive educational specialist.
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After a quiet period over the last eighteen months LeapFrog UK has vowed to come back with a bang this year, with its strongest ever product line-up.

With the LeapPad system coming to end of its natural life the firm has been in a transitional period as it concentrated on managing the wind-down of the format at retail.

Now it is ready to launch its next big hope, the Tag Reading System. The stylus-based system has no need for a console or cartridges like the LeapPad line but instead reads words and pictures from the specially compatible books. Content is also downloadable via the LeapFrog website.

Indeed, connectivity will play a large part in all of the new products which will work in tandem with the Learning Path, which will illustrate to parents how their child is progressing, what benefits each product offers and how other products can help fill in any gap in the child’s learning framework.

“2008 is the year we are back as a company and it’s the culmination of two years’ work,” said UK MD Anders Kloster. “We’ve had what you might call a clean-up phase to prepare the company for the future and the company is striving for growth in 2008.

“Tag will have a global launch this year, it’s our first global launch and it is the number one priority of the company and all the DNA of the company is in there.”

The system is scheduled for a global launch in August, as is the Leapster 2, a successor to the big-selling handheld, which comes with USB connection and more big-name licensed software titles including a Star Wars Clone Wars game.

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