LeapFrog partners with VIMN for Nickelodeon content

Nick videos will now arrive on firm's learning platforms across key territories.
Publish date:
10_184_8831_Nick, Dora, small.jpg

Viacom International Media Networks has teamed with LeapFrog to bring Nickelodeon videos to learning platforms in the UK, Ireland, Australia, New Zealand and Canada.

Content from series such as Spongebob Squarepants and Dora the Explorer is being offered for LeapFrog's LeapPad1 and LeapPad2, as well as learning video games systems Leapster Explorer and LeapsterGS, for the first time internationally.

"We are delighted to offer young fans other platforms to interact with their favourite Nickelodeon characters," said Philip O'Ferrall, SVP, digital media at VIMN. "This partnership with LeapFrog is a great opportunity to provide kids with educational and entertaining content from Nickelodeon's beloved stories and characters.

"LeapFrog's commitment to providing safe entertainment programming for kids fits in perfectly with the Nick Jr ethos of 'a smart place to play'.

John Barbour, CEO at LeapFrog Enterprises, added: "Every video in the LeapFrog App Centre will deliver world-class entertainment in a unique and safe environment featuring characters they love."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.