LeapFrog opens platforms to external developers

Growing electronic learning company moves to an App Store-style business model.
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LeapFrog has announced a new programme which will allow external developers to develop software for its educational toys, including the LeapPad2 and LeapsterGS systems.

Software will be sold via LeapFrog's App Center.

The move means that now anyone will be able to make software for the LeapFrog systems, much like how any developer can contribute apps to Apple's app store. LeapFrog will of course screen all contributions to make sure they are child-appropriate.

The new programme will kick-off with a raft of software developed by toy firm Scholastic. 

"We are thrilled to make our base of millions of connected platforms available to the vast number of talented independent content developers and gaming studios around the world," said Greg Ahearn , chief marketing officer at LeapFrog.

"Scholastic has been a long time partner and we are excited they took the opportunity to develop new games and apps exclusively for LeapFrog. Working closely with our highly experienced team of educational experts, these truly unique and engaging games are age-appropriate and introduce key skills such as reading, writing, social studies and science. We believe that the combination of education, creativity and great game play from Scholastic and LeapFrog will continue to produce exclusive development projects that provide the best selection of educational entertainment to kids."


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