LeapFrog launches online safety guide for kids and parents

The launch follows survey results suggesting that children only know nine in 100 of their social network connections.
Publish date:
Social count:

LeapFrog has launched a new online safety guide, designed to help parents keep their children safe while browsing the web.

The launch follows revelations uncovered in a survey that suggests that of 100 social network connections, children aged five to nine only know nine in real life.

The survey of 1000 parents and 500 children was conducted by LeapFrog and revealed that despite the age restrictions on various social network sites, 56 per cent of children admitted to sharing personal information on their profiles.

41 per cent admitting to sharing their full name, 38 per cent shared photos of themselves and 20 per cent shared their exact location.

In response to the results, LeapFrog has created an online safety guide, including expert comment, tips and advice from children’s technology and online safety experts.

Stuart Miles, editor of Pocket-Lint and contributor to the guide, said: “Children growing up today are mimicking their parents and operating the likes of tablets is second nature to them.

“Too often, parents are giving their children tablets they think are suitable for their child but in fact, most are either not durable enough to hold up to the way children play of children can easily access inappropriate and potentially dangerous website or content.”

Sally Plumridge, international marketing director at LeapFrog, added: “We recognise technology can bring positive benefits to children’s educational journeys, however, we understand that parents have concerns about online safety.

“We hope our new guide will be a helpful resource for parents to learn more about internet safety and ensure the risk of coming across inappropriate content online is a thing of the past.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.