LeapFrog jumps into top ten toy suppliers

New NPD data shows firm has grown market share to 1.5 per cent year on year.
Publish date:

New NPD data has shown that LeapFrog is now the ninth biggest toy manufacturer in the UK, by value of goods sold.

The company has grown its total market share from 1.1 per cent to 1.5 per cent year on year, in a toy market which is down two per cent year on year.

The firm is also the fastest growing toy company in the top ten, with growth of 33 per cent year on year by value of goods sold. LeapPad2 is also the number one tablet in the market and the number one UK toy by value (NPD, YTD Week 45 2012).

On top of this, LeapFrog Explorer software is now number 14 in the total toy market, while sales of LeapFrog's Tag property grew by 23 per cent.

"Our sales have been gathering great momentum over the year and we are looking forward to permanently establishing LeapFrog as a top ten toy company and as the leader in educational entertainment," said Chris Spalding, MD and SVP EMEA and Australasia.

"While there is great focus on LeapPad, our wider range - including Tag and My Pal Scout - is also performing well as parents continue to support the full brand offering."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.