Leapfrog hires Threepipe - ToyNews

Leapfrog hires Threepipe

Following a competitive pitch, Leapfrog has appointed the PR consultancy to undertake its UK consumer and trade PR.
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Threepipe will report into the firm's head of marketing, David Lubliner and will be supporting the company’s launch of new learning products into the parenting and wider consumer media.

The PR programme will also support Leapfrog’s flagship Tag and Leapster2 products, which launched last year, as well as immediately beginning work on building a Christmas 2009 campaign.

Jim Hawker, co-founder of Threepipe said: “This is a fantastic time to be working with Leapfrog following on from their successful launches of the Tag and Leapster2 products last year.

"The company has successfully created a product strategy which appeals to both children and parents and our PR strategy is to help drive the word-of-mouth recommendation which is key to purchase.

"The company has a fantastic ‘can do’ attitude and is keen to find new ways of communicating to parents which shows their ambition to constantly challenge conventional thinking – something which is stands them apart from the competition”



Leapfrog Leapster2/TAG

Leapfrog?s key new product launches for autumn 2008 ? Tag and Leapster 2 ? have been supported with a vibrant mix of TV, online and several PR partnerships with target group organisations?

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