LeapFrog features on BBC Click

SVP Chris Spalding discusses the success of child appropriate technology.
Publish date:
Social count:
11_Chris Spalding.jpg

LeapFrog's LeapPad has appeared on BBC Click during special item evalutating the merits of kids electronic learning products versus the adult counterparts.

Click here to watch the feature.

Speaking to the BBC's Spencer Kelly, Spalding, senior vice president for EMEA and Australasia at LeapFrog, said: "Adults are used to leading edge technology. For children of the age group of LeapPad, which is four to nine year-olds, we designed this product specifically with them in mind and therefore the speeds are appropriate to them."

Reflecting on the coverage, Spalding commented: "Having topped the Dream Dozen with LeapPad and maintained the number one selling product slot in recent months, an appearance on such a high profile international show has been a great way to round off a phenomenal year for LeapFrog. We look forward to building on this success in 2012 and continuing our innovative, ‘first to market’ approach."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.