Leapfrog eyes international boom - ToyNews

Leapfrog eyes international boom

Leapfrog?s CEO says the firm can increase its international business by 30 per cent in the next five years.
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According to Reuters, the company, which makes 20 per cent of its total sales outside the US, will focus on territories like the UK, France, Mexico and Canada.

“We are not as focused right now on the BRIC (Brazil, Russia, India and China) countries,” said chief exec, Bill Chiasson. “We are focused more on growing in the places (where) we have a good presence, because we are frankly underrepresented in those countries right now.”

The comments came as the firm unveiled its Leapster Explorer handheld in the US, with a July launch scheduled for the US and UK markets, accompanied by a major advertising campaign.

Chiasson added that he expects retailers to continue to be cautious while planning inventories this year, but is optimistic about achieving 10 per cent more space for LeapFrog products on retail store shelves.

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