LeapFrog has kicked off its educational summer initiative - launching its first LeapFrog Summer School in a bid to help parents battle the 'brain drain' during the long school break and celebrate the arrival of the new LeapReader.
Research by the firm has found that 72 per cent of parents in the UK agree on the importance of continuing children's education outside of school hours. But almost half admitted to feeling anxious about taking on this responsibility at home this summer, saying they lacked the confidence and techniques.
The LeapFrog Summer School will offer parents a wealth of fun reading and writing activities to do with their children. LeapFrog is asking that parents make a promise of 20 minutes a day to doing these learning exercises.
The Summer School will also host daily tips and inspiration from independent educational expert and editor of The Good Schools Guide, Janette Wallis.
"Busy parents are always asking about ways to keep their children learning over the summer holidays," said Wallis. "Teachers talk about 'summer slide' - the tendency for pupils to fall backwards in the holidays. This is a particular concern with young children who are taking their first early steps in reading and writing."
In addition to this, LeapFrog will be supporting The Entertainer's Summer Reading Mornings, which will take place every Thursday at stores nationwide from this week.
The LeapReader provides children aged between four and eight with three literacy experiences in one - Learning to Read, Learning to Write and Learning Through Listening. It provides interactive guidance by reading aloud words and sentences. There is also the added ability to trace letters, words and numbers through stroke by stroke audio guidance, encouraging children to write on their own.