Leapfrog changes tactics - ToyNews

Leapfrog changes tactics

US Firm enlists consulting firm to re-design website.
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Leapfrog.com will be refreshed to reflect the firm’s packaging and include a new search form and filtering system to help online shoppers find products and information.

Jeff Grant, vice president of the firm’s Web Products, said the update is part of its brand development campaign.

“We knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven's impressive track record made it a well-qualified partner for our strategic e-commerce initiative," Grant said.

"As a result of the design changes by TandemSeven, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales," he said.



Changes afoot for LeapFrog

LeapFrog has announced a number of new initiatives after posting a third-quarter loss, lining up new products, expanding to China and taking other steps to improve results.

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