LeapFrog celebrates 50,000 Facebook fans with charity giveaway

The firm will donate 300 LeapFrog products to charities and organisations acros the UK, as voted for by its social media fans.
Author:
Publish date:
Social count:
0
00lp.jpg

LeapFrog is donating 300 branded products to children’s charities and local organisations in need across the UK.

The gesture is being made as part of the firm’s celebrations for having reached 50,000 fans on its UK Facebook page this year.

LeapFrog has reportedly seen significant growth on its Facebook fan page following investment in to its social media strategy, introducing news, updates, live Q&As, events and new launches as well as content generated by parent bloggers.

The firm will now be calling upon its social media community to vote on which organisations will benefit from the donation of 300 LeapFrog products.

Among LeapFrog’s many social media initiatives, this year saw the launch of a monthly book club designed to promote the LeapReader and has quickly become one of the page’s most successful and high reaching posts.

Each month, a parenting blogger is selected to review the book of the month title, which is shared on the page alongside a chance to win a copy. The most recent post in November reached an audience of over 20,700 people, 632 likes, 881 comments and 175 shares.

Sally Plumridge, international marketing director at LeapFrog, said: “LeapFrog recognises the immense value of social media. We are really enjoying the opportunities social media offers us to get close to our consumers.

“It’s been a great journey so far and we are looking forward to engaging our fans further with the world of LeapFrog, amplifying our brand awareness through our social media channels with unique, high quality appealing content.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.