The promotion comes as the company looks to further build on the success that has been achieved outside of the US market in the last year.
Spalding will take up the newly created role with immediate effect and the promotion reflects the progress that Leapfrog has made since he became MD of the EMEA and Asia business in 2010.
The non-US market contribution to the overall Leapfrog business is continuing to grow and Spalding will oversee the development of the Leapfrog brand in these emerging markets.
Chris Spalding, vice president and MD for EMEA, commented: "The business is outperforming the market in most territories and we are confident that we have the right strategy to ensure that this will continue.
"The product roadmap is extremely strong and our retail partners are excited about the value we can add to their business across all key territories."